Entertainment

Heidi Klum and daughter Leni, 18, slammed for ‘weird’ and ‘disturbing’ lingerie ad

By
Erin Keller
Published Oct. 12, 2022
Updated Oct. 13, 2022, 10:18 a.m. ET
Heidi Klum and lookalike daughter Leni, 18, stun in lingerie shoot
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Heidi Klum and her newly 18-year-old daughter, Leni, are facing backlash for appearing together in lingerie in a new ad.

The former Victoria’s Secret Angel and her model daughter stripped to their skivvies for the Italian intimate wear brand Intimissimi — a job they hailed as joyful but some called “very disturbing.”

“A story of self-confidence, joy of life and love between a mother and a daughter.

“Together @heidiklum and @leniklum celebrate The Art of Italian Lingerie,” a caption for a video of the women frocking around says.

“Like mother and daughter. Every woman has a special place in her heart for her favourite lingerie,” reads the caption of a still picture of the pair.

The shoot, however, was too much for some viewers.

Heidi Klum poses alongside her daughter Leni, 18, in lingerie for a new Intimissimi lingerie campaign.
Heidi Klum poses alongside her daughter Leni, 18, in lingerie for a new Intimissimi lingerie campaign. Heidi Klum/Instagram
Heidi Klum showed off a behind-the-scenes video of their photo-shoot on Instagram.
Heidi Klum showed off a behind-the-scenes video of their photo shoot on Instagram. Heidi Klum/Instagram

“I like to think I’m progressive in these things but mom and daughter in lingerie in the same video shoot is just a bit ick,” one user commented on the video.

“The photo is weird and the caption makes it weirder lol,” another noted of the other post.

Some social media users found the ad to be "weird" and "disturbing."
Some social media users found the ad “weird” and “disturbing.” Intimissimi

“I wouldn’t model sexy lingerie with my mom,” another shared.

“Sexualizing your daughter the moment they turn legal is weird,” another chimed in.

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The mother-daughter pair embraced on set.
The mother-daughter pair embraced on set. Heidi Klum/Instagram
Heidi Klum and daughter Leni clearly had tons of fun working together on the Intimissi lingerie campaign, dancing and singing in a behind-the-scenes video.
Heidi Klum and daughter Leni clearly had tons of fun working together on the Intimissi lingerie campaign, dancing and singing in a behind-the-scenes video. Heidi Klum/Instagram
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The mother-daughter duo stripped down to their underwear for the photoshoot.
The mother-daughter duo stripped down to their underwear for the photoshoot. heidiklum/Instagram
Social media criticized the duo for the 'disturbing' shoot.
Social media criticized the duo for the ‘disturbing’ shoot.heidiklum/Instagram
Klum is a former Victoria's Secret Angel.
Klum is a former Victoria’s Secret Angel.heidiklum/Instagram
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But some defenders of the images came to the Klums’ rescue.

“I see nothing wrong with this, nothing disturbing,” one said.

Leni Olumi Klum turned 18 on May 4.
Leni Olumi Klum turned 18 on May 4. Intimissimi

“Beautiful & very classy…more skin is shown in bathing suits…her daughter is 18…legal…they’re both GORGEOUS & the only reason for the negative comments is 💯% pure ‘jealousy!'” another reasoned.

The Post has reached out to reps for both Klum women for comment.