First Balenciaga, now Simons. What’s wrong with fashion companies?

Canada has made it possible for terminally ill patients to opt in for MAID, a medically assisted suicide. The Canadian government’s website states that you must be eligible to receive health services funded by the federal government, have a “grievous and irremediable medical condition,” give informed consent, and “make a voluntary request for MAID that is not the result of outside pressure or influence.” However, starting on March 17, 2023, you can be eligible for MAID if you merely suffer from a mental illness. The website makes it clear: “You do not need to have a fatal or terminal condition to be eligible for medical assistance in dying.”

La Maison Simons is a Canadian fashion retailer that released a three-minute film on YouTube about a woman named Jennyfer who talks about the decision to end her own life. The video shows stylish, ethereal scenes of a woman on the beach with loved ones, having an outdoor party with friends, playing the cello, etc. Jennyfer’s voice is in the background talking about how she has spent so much of her life searching for beauty, but now she is coming to the end of her life.

“Dying in a hospital is not what’s natural, that’s not what’s soft. In these kinds of moments you need softness… It can take dying to figure out what living is actually like,” she says in the background as you watch her hug her loved ones and get a tattoo. “There is still so much beauty, you just have to be brave enough to see it.”

[Evie Magazine]

Also of note: There is a conspicuous lack of non-white people for an advertisement made in 2022. What could this mean?