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As we head into the warmer months, beer companies are getting ready to tap into the summer bashes and backyard BBQs. Many of these companies are hoping to cash in on the Bud Light fiasco, which is still going strong, by the way. After 5 months, Bud’s sales continue to plummet thanks to their partnership with transvestite Dylan Mulvaney. Can Bud Light fix this mess? Well, one marketing expert says time is not on their side.
Bump Williams, the chief executive of the consulting firm, said in an interview with the New York Post, which exclusively obtained the data, that the company is “running out of time to fix the problem as the summer selling season unofficially started last weekend and Memorial Day is in two weeks.” Anheuser-Busch met with distributors last week to discuss strategies for responding to the backlash, which may include a redesign of Bud Light and Budweiser aluminum bottles.
Williams remarked that weekly declines for Bud Light have “started to settle” in the negative 20% range and said that the typical Bud Light drinker is still “waiting for a genuine and sincere apology” from Anheuser-Busch, as well as a “crystal clear communication on exactly what happened.”
A significant number of Americans have forsaken Bud Light and embraced alternative so-called “American” beers such as Coors Light or Miller Lite (before their woke feminazi ad resurfaced). However, can we truly consider these companies as entirely “American”? The answer is no.
Most popular “American” beers are actually owned by Anheuser-Busch or MillerCoors, so there’s not much point in trying to make a statement by choosing Coors or Michelob. They’re all the same swill. For example, of the main mass-market breweries, there are:
1. Anheuser-Busch
2. MillerCoors
3. Modelo Group (Mexican)
Out of the illustrious big 3, we have two giants swathed in corporate allure, and a spirited underdog hailing from Mexico. However, none of the three can really claim to be truly American. Anheuser-Busch merged with Belgian company InBev some years ago to form a giant multinational conglomerate, whereas the Miller Brewing Company was acquired in 2016 by Canadian multinational conglomerate Molson Coors. That opens the door for potentially the only two old fashioned, all-American, patriotic mass-market beers.
In one corner, we have Yuengling — a brand that has stood the test of time with an unwavering commitment to crafting the quintessential American beer experience. In the other corner, we find the scrappy Pabst Blue Ribbon — an underdog that has surged forward with a rebellious spirit.
And then there’s this little juicy tidbit… back in 2016, the owner of Yuengling endorsed Donald Trump and gay bars had a collective meltdown and boycotted the beer.
Gay bars in Philadelphia and Washington, D.C., are boycotting Yuengling after the beer company’s owner, Richard “Dick” Yuengling Jr., came out in support of Donald Trump. Last week the fifth-generation businessman gave the Republican nominee’s son Eric a tour of a Yuengling brewery located in Pottsville, Pa.
“My father’s going to make it a lot easier for business to function,” the younger Trump claimed during a news conference. “We’re going to do it right here in the U.S.”
“Our guys are behind your father,” Yuengling responded. “We need him in there.”
Following the owner’s endorsement, Rep. Brian Sims, Pennsylvania’s first openly gay state legislator, called on gay-owned businesses in the Keystone State to stop serving the company’s products. Forbes described Yuengling as boasting a “cult-like status” in the 19 states — primarily in the East Coast and Southwest — where the beer is distributed. Even President Obama is a fan.
But the buck has to stop somewhere, as Sims wrote on Facebook.
“One of the most prevalent brands in the gayborhood and in LGBT bars across the Commonwealth, is using our own dollars to back a person and an ideology that says that our lives … matter less,” he said. “More to the point, those dollars are being used right now to give power to his bigoted messages attacking our black and brown neighbors and all of the women in our lives.”
Clearly, the LGBTQ boycott didn’t pan out. Yuengling is thriving more than ever.
It has been more than two months since Yuengling arrived in Missouri, and beer drinkers and distributors are still buzzing.
Yuengling expanded its selling market to three new states, including Missouri, in 2023, with draft beer arriving on Feb. 6. Bottles hit store shelves a month later.
Even with the brew being available for weeks, distributors say demand has remained high.
Pabst’s popularity is soaring, by the way, thanks to the massive Bud Light boycott. Sales of Pabst Blue Ribbon were up 21.6 percent in the week ending May 6 — slightly more than the 18.9 percent spike the previous week. Miller High Life gained 10.4 percent in sales compared to an 8.3 percent bump over the same time period the previous week, according to Bump Williams and NielsenIQ data.
If you’re in the mood to back a “All American” beer brand this summer that hasn’t aligned with the trans or LGBTQ flag, your options might just narrow down to Pabst or Yuengling. And when it comes to both taste and political preferences, Yuengling seems to be the way to go. So, if you want to enjoy a flavorful brew while supporting a company that shares your outlook, Yuengling is likely your top pick.
Of course, we have in include the caveat that it’s mostly a fool’s errand to hitch your wagon to a corporate brand, as they tend to go wherever the wind blows in the long term.
Are there any other good, old-fashioned American mass-market beers we are missing? Let us know in the comments.
Enjoy the summer and your ice cold all American brewskis!
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