Match.com, one of the largest online dating sites in America, recently debuted a new ad prominently featuring Satanic imagery. The ad depicts Satan using Match.com to hook up with an anthropomorphized version of the year 2020. The ad blasphemously portrays Satan in a lighthearted, comical way. This imagery, coming from a website that wields so much power in our formerly devoutly Christian nation, is disgusting.
For extra subversion points, the ad features a re-recorded version of a wholesome country-era Taylor Swift song.
Why is this worthy of our attention? Because online dating is increasingly how couples meet.
In a new study published in the Proceedings of the National Academy of Sciences, Rosenfeld found that heterosexual couples are more likely to meet a romantic partner online than through personal contacts and connections. Since 1940, traditional ways of meeting partners – through family, in church and in the neighborhood – have all been in decline, Rosenfeld said. [Stanford News]
The fictitious college rape crisis has made college students afraid to approach each other for fear of being expelled. Nebulous sexual harassment guidelines have had a similar chilling effect at workplaces. Church becomes less and less of an option as fewer and fewer Americans regularly go to church. The only two types of relationships that have seen growth in the past decade are those that started at bars and those that started online. Bars, of course, are no longer an option because of the COVID-19 lockdown.
That leaves the internet as a major hub for meeting people in this sanitized digital age. The companies that control online dating sites now have tremendous power over society; the power to determine who does or does not produce future generations. The power of Apple and Google seems almost trivial in comparison.
The company that owns Match.com, the Match Group, also owns Tinder, PlentyofFish, OkCupid, and Hinge. Together, these websites account for a majority of the online dating profiles in America.
The advertising campaign the Match Group has used to promote OkCupid is even more insidious than the one they have used for their primary website. OkCupid ads promoting polyamory and abortion are a familiar site to riders of the New York City subway system.
The Match Group’s rivals in the online dating business are little better. Bumble is a feminist dating app that subverts traditional gender roles by only allowing women to make the first move. They banned pictures of guns from their platform back in 2018.
We were founded with safety, respect and kindness in mind. As mass shootings continue to devastate communities across the country, it’s time to state unequivocally that gun violence is not in line with our values, nor do these weapons belong on Bumble. https://t.co/fC4rPlGJ8y pic.twitter.com/Qmy7zLatRP
— Bumble (@bumble) March 5, 2018
All of these initiatives are aimed at excluding conservatives from what is now the primary dating pool in the country. This goes beyond the social engineering of other nefarious Big Tech companies and into the realm of woke eugenics.
It imperative for the very survival of the conservative movement that Big Tech be brought to heel. Republican lawmakers must ensure that tech giants are broken up and that genuine competition is allowed. When these platforms become essential utilities that cannot be easily broken up and they simultaneously deny service on political grounds, nationalization must also be on the table.
Of course, the best thing we do to fight these “ironically” Satanic dating websites is to break free altogether of the paradigm they have created. Open the bars back up. Go up and talk to someone in person. Start going to church again. Get married. Have kids. Ultimately, starting a family is the most impactful political action you can make.
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