This is the CEO of JUST EGG (and GOOD Meat), Josh Tetrick. I make funny memes about him and his bizarre efforts to get us to eat mung-bean-and-canola slop instead of eggs, and lab-grown tumours instead of chicken breast. But did you know... 👇
That before JUST was JUST, it was Hampton Creek? The company was forced to rebrand after an embarrassing series of scandals.
Hampton Creek (HC) was founded by Tetrick and his childhood friend Josh Balk, in LA in 2011, before moving to Tetrick's garage in San Francisco in 2012.
After an initial round of venture funding, and two years of R&D identifying plant proteins that could mimic the properties of egg proteins, HC's plant-based products, including JUST MAYO, began to be sold in Whole Foods, Costco and Safeway.
By late 2014, HC had raised c.$130 million in funding, but the scandals were about to begin.
In October 2014, HC was sued by Unilever for false advertising over its plant-based mayo. The lawsuit was dropped, but the FDA warned HC it was misleading to call its product mayo.
Then in 2015, several former employees alleged HC had been exaggerating the nutritional claims behind its products, mislabeling ingredients and manipulating employment contracts. One employee called the business "a cult of delusion".
Employees even alleged that Tetrick had used his dog to test the shelf life of his unholy plant-based products.
The next year, Bloomberg ran a story claiming that HC bought its own products from store shelves in order to inflate sales figures when seeking venture funding. HC responded by saying this was simply part of its "quality control program". The Dept. of Agriculture stepped in.
Although HC continued to raise money, reaching a unicorn valuation of $1 billion in 2016, it was clear that a rebranding was in order. HC became JUST, the brand you all know and love. But the scandals kept coming.
First in July 2017, the the entire board of HC had resigned, citing deep disagreements with Tetrick. HC claimed, in response, that this was a voluntary transition to a model of governance based on "advisors".
In 2017, Target stopped selling HC products after a letter alleged food contamination with salmonella and listeria at the company's manufacturing facility.
Target also reported that HC products contained GMO ingredients that weren't labelled as such, although HC denied this was the case.
(If you want to know more about how producers hide GMO ingredients, see the thread below.)
Then, in 2018, JUST was sued by Jaden Smith (kek) over the rights to the JUST branding. Smith had his own company, Just Goods, and claimed that a 2014 trademark agreement with HC had been violated.
Because of this history of unfortunate publicity, JUST struggled to find further investors in the US and had to turn to Asia, including entities in China, to seek further funding for expansion. Partners in Asia and the Middle East have helped to raise c.$400 million.
JUST now has a manufacturing facility in Minnesota, as well as facilities in Asia. The government of Singapore was the first to approve JUST's "cultured meat" for consumption. A restaurant in Singapore called 1880 was the first place to serve it.
Unfortunately, the FDA has now approved JUST's "cultured meat" for consumption in the US.
Bedding materials, including mattresses and pillows, are a major source of exposure to toxic chemicals for young children, who are especially vulnerable to them. Babies and children spend a third of the day inhaling them and absorbing them through their skin. 👇
Two new studies show the extent of the problem. Dozens of harmful chemicals are found in children’s bedrooms.
Concerningly, when a child lays on a chemically coated mattress, emissions increase severalfold.
Children are more vulnerably to exposure to adults for a variety of reasons. They breathe faster, have more permeable skin and 3x the skin:weight ratio of adults. They also put their hands in their mouths and their organs, including the liver and kidneys, are not fully developed and able to filter and detoxify harmful chemicals.
PREGNANCY DIETS AND SPACING IN TRADITIONAL CULTURES
Primitive groups attended carefully to a women's diet before, during and after pregnancy. They also generally expected women to space their pregnancies to ensure their children were healthier. 👇
Such groups might go to extraordinary lengths to ensure that mothers got the best possible nutrition available. When discussing the Fijian peoples he visited, who proved to be amongst the most impressive physical specimens described in the book, Weston Price, in his book Nutrition and Physical Degeneration, gives us a vivid description of the elaborate rituals and protocols that surrounded pregnancy.
Each island he visited seemed to have a different set of rules in place, but all served the same common purpose, drawing the rest of the group together in ensuring they were fulfilled.
"When I visited the native Fijian Museum at Suva, I found the director well-informed with regard to the practices of the natives in the matter of producing healthy normal children. He provided me with a shell of a species of spider crab which the natives use for feeding the mothers so that the children will be physically excellent and bright mentally, clearly indicating that they were conscious that the mother's food influenced both the physical and mental capacity of the child. The care with which expectant mothers were treated was unique in many of the Pacific Islands. For example, in one group we were informed that the mother told the chief immediately when she became pregnant. The chief called a feast in celebration and in honor of the new member that would come to join their colony. At this feast the members of the colony pledged themselves to adopt the child if its own parents should die. At this feast the chief appointed one or two young men to be responsible for going to the sea from day to day to secure the special sea foods that expectant mothers need to nourish the child. Recent studies on the vitamin content of crabs have shown that they are among the richest sources available."
Price provides a photograph of a Fijian woman with one of the crabs that were believed to be essential for producing fit offspring.
"In Fig. 129 will be seen a woman of one of the Fiji Islands who had gone several miles to the sea to get this particular type of lobster-crab which she believed, and which her tribal custom had demonstrated, was particularly efficient for producing a highly perfect infant."
Toxic heavy metals are everywhere: in food, drinking water, in the environment and even in the air. They accumulate in your body, causing serious damage and even death.
Here are four simple ways to remove them from your body. 👇
PECTINS.
Supplementation with pectins, a type of dietary fibre found in fruit and vegetables, especially the peel, seems to be a reliable way to remove heavy metals from the body.
After the Chernobyl disaster, pectins were used to remove radioactive heavy metals from the bodies of children in contaminated areas.
Pectins bind to heavy metals in the gastrointestinal tract and help remove them via the feces.
One study showed that supplementation with modified citrus pectin could reduce levels of mercury in the blood by over 70% in a period of months.
A dose of 15-20 grams a day of pectins seems to be effective.
ALGINATES
When used in combination with pectins, sodium alginate appears to increase excretion of heavy metals, as this case study of a family in Arizona who were exposed to uranium suggests.
Popular teabags in polymer bags release billions of microplastics, according to a new study. 👇
Polypropylene bags were shown to release approximately 1.2 billion plastic particles per milliliter of liquid. Cellulose released about 135 million particles per milliliter and nylon-6 8.8 million particles per milliliter.
The researchers then tested the collected plastic particles to see how they interacted with cells in the human digestive system. They showed that mucus-producing intestinal cells had the highest uptake of micro- and nanoplastics. Particles were even able to enter the cell nucleus, which stores the cell’s genetic material.
REMOVING MICROPLASTICS FROM YOUR DRINKING WATER--WITHOUT AN EXPENSIVE FILTER!
If you want to remove the majority of microplastics from your drinking water, all you need to do is heat it, so long as the water contains sufficient amounts of calcium carbonate... 👇
This new paper from China shows that there is a very simple method to remove the majority of detectable microplastics from water.
Simply by heating water to boiling before filtering it, you can remove as much as 90% of the microplastics in solution.
GIRONDA PRINCIPLE #3: WANT TO KNOW WHICH EXERCISE TO DO? LOOK IN THE MIRROR. ALSO: LEARN ANATOMY.
Bodybuilding is about visual impact. With that in mind, the mirror should be your guide as to which exercises you choose to incorporate in your workouts.
If it’s chest, shoulders and triceps today, how do your chest, shoulders and triceps look?
Are your rear delts lagging?
Or maybe it’s your lower chest definition that’s lacking?
Only the mirror will tell you the answers to these questions, and only your knowledge of the right exercises to address each weak point will tell you how to remedy these weak points.
Vince also emphasised that every bodybuilder should have a sound understanding of anatomy: of which muscles are which, and of how each particular muscle works.
"The only way to work a muscle is to have as much understanding of that muscle as possible. You cannot know too much about the science of bodybuilding and the workings of the human body." (The Wild Physique, p.43)