Red Bull Just Purged High-Level Execs Who Pushed for ‘Diversity and Inclusion’
July 20, 2020 (1y ago)

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Red Bull just reminded their ‘wokest’ employees who calls the shots in a total massacre of “social justice warrior” employees.

Not only were the top two North American executives fired, but so were entire marketing teams and “culture” teams that were dedicated to pushing the lie of systemic racism.

Red Bull has just shown the way forward for all who want to prevent a total Marxist-style takeover of business and government in America. There is no appeasing these people, the only way forward is to fire them as quickly as possible, and with no mercy. Err on the side of firing everyone, if need be.

What this country needs, at every level of society, academia, and government, is a total and complete purge of ‘woke’ revolutionaries, before the blood starts running in the streets.

The Wall Street Journal has more:

The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement.

Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles.

Red Bull didn’t give a reason for the changes, which were announced in an internal memo Monday.

Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.

Some U.S. employees had recently raised concerns about what they considered the company’s inaction on the Black Lives Matter movement. [Wall Street Journal]

According to Business Insider, these were “acts of retaliation.” And rightly so. If you find yourself in this position, get an army of lawyers and find out the quickest legal route to excising the cancer of “social justice warriors” in your company.

Several insiders close to the situation said it was widely believed that Kozak and Taylor were fired by Austrian leadership over the leak and internal tension over diversity issues. Two employees said Taylor had been working on a project to increase Black representation at Red Bull but that the leadership wasn’t interested. [Business Insider]

Have you ever heard of the phrase, “get woke, go broke?” It turns out there is a simple way to prevent this, and it involves firing people indiscriminately, until the rest of the employees realize that the only way they are going to be able to keep their jobs is by being professional, and keeping their kook politics out of the workplace. Pour encourager les autres.

Along with firing the executives, Red Bull cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events, including its annual Red Bull Music Festival and Red Bull Presents.

Two employees said global CEO Dietrich Mateschitz told staff earlier this year that there wouldn’t be any layoffs in 2020.
Two others who work in marketing, however, said management told them that between 20 and 50 people were laid off or told that they would have to choose between new jobs and exit packages.

Another employee said the culture teams were seen as the most vocal about racial justice matters and that US staffers saw the restructuring as a form of punishment. [Business Insider]

You absolutely love to see it.

It turns out that the CEO of Red Bull is a pretty cool guy. From Daily Mail:

Red Bull’s billionaire CEO Dietrich Mateschitz is a Donald Trump admirer who has spoken out against ‘political correctness’.

The 76-year-old tycoon also owns a media firm which has been criticized for giving a platform to far-right activists in his native Austria.

The company’s global CEO is Austrian billionaire Dietrich Mateschitz, who has an estimated fortune of $26billion and owns a private island in Fiji.

In a 2017 interview, Mateschitz expressed sympathy with Donald Trump and said the new president ‘simply needs time’.

‘I don’t think he’s as much of an idiot as he’s made out to be,’ he told the newspaper Kleine Zeitung at the time.

‘When you speak to Americans you often hear that they’re essentially happy to have a new administration. There was plenty to question about the previous one,’ he said, referring to the Obama administration.

Raging at ‘political correctness’ and the ‘intellectual elite’, Mateschitz was also highly critical of Germany and Austria for opening their doors at the height of the 2015 refugee crisis.

Taking aim at those who encouraged refugees or used Angela Merkel’s slogan of ‘we’ll manage it’, he said that none of those people ‘made their guest rooms available for five migrants to live in’. [Daily Mail]

Long Live Dietrich Mateschitz.

RELATED: Black Lives Matter is an Anti-White Racist Group

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183 Comments
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Fallable
1 year ago

Based and Red Bull pilled

Noble handy
1 year ago

Hooray. I have a case in my pantry. Many more to follow. Finally someone with brains.

sound awake
1 year ago
Reply to  Noble handy

and balls

Steve P
1 year ago

It’s about F’ng time someone has the balls to stand up to these morons!

Deanna
1 year ago

Thank you for reporting the facts.

Tyler
1 year ago

Guess a drink based on the chemical in bull semen grew some balls.

THOMAS WILLIAMS
1 year ago

Fuck ya! Glad someone is finally doing it right! Always loved Red Bull for the taste but now I’ve got even more reason to love them.

Joe
1 year ago

Absolutely right on!

Paul Franklin
1 year ago

Good! This is great news

David
1 year ago

As an Austria, this makes me smile. Finally someone, some company, keeping it sane and standing up against this nonsense. Gonna buy some more Red Bull from now on.

Hank mirtl
1 year ago

Red Bulls got balls. You play with thr Bull you get the horn

Freedomsbell
1 year ago
Reply to  Hank mirtl

Shouldn’t that be baaalls?

Michael Thompson
1 year ago

Good for Red Bull

Susan Gray
1 year ago

This is exactly the way you handle upstarts and agitators inside of a Professional work environment. They want to bring down corporatations that don’t have their “woke” mentality.

Erik Shun
1 year ago

on the redbull homepage there’s a slide that links to some vid about “momentum: chicago’s queer underground”.

https://www.redbull.com/us-en/videos/momentum-chicagos-queer-underground

what does an energy drink have to do with queers? yeah i’m thinkin they are still pozzed.

Grimm
1 year ago

Finally! A common sense response to nonsense. If only those in the US chose what’s right over what’s expeditious. Amazon, Walmart, Starbucks, Disney, et al are paying the extortion money, taking the knee and hoping they can avoid being targeted. That business model will surely lead to more problems and ultimately a loss to sanely run competitors.

Superman
1 year ago

Finally, a wide branded name, Red Bull, finally says enough of P.C., they just want to run their company and sell a good product

George_Banner
1 year ago

I’m drinking Red Bull!!

Matthew Jerabek
1 year ago

Buying RED BULL products!

R Reid
1 year ago

Please set up a Parler account for notifications. Love your site already! Cheers!

Tune Smith
1 year ago

MAGA BABY
(sponsored by the baddest energy drink on the planet … RED BULL!!)

Tom
1 year ago

I will now and forever more be buying redbull during all road trips and when ever I need wings or ball apparently. Because this CEO has some!! Way to go!

graham washburn
1 year ago

soon they will jerk the bulls off into the vats again and MAKE RED BULL GREAT AGAIN

Rob Frankel
1 year ago

This is GREAT and long overdue

Bobby whitlow
1 year ago

I’m glad you publicized this story the MSM would never have.

Ferd Berfel
1 year ago

Yeah! Let’s have a Goya-style BUYcott of Redbull.

Johnnie Dontos
1 year ago

I used to read Drudge three or four times a day, but I never look at it now

Linda Lilley
1 year ago

Thank you Red Bull! The rest of the world needs to take notice and follow your lead.

Joe
1 year ago
Reply to  Linda Lilley

Couldn’t have said it better

William Simendinger
1 year ago

Good move Red Bull! I will put a case of Red Bull next to my new stash of Goya beans.

Chris
1 year ago

I like Redbull but mostly buy Rockstar’s. But, this news – I will buy more Red Bulls now

Tiggs
1 year ago

Looked for you in Tweeter… could not find. Really pleased to have found your site, please open a tweeter acct, we need to spread the truth and there are very few options for doing this. Thanks for considering this.

John Smith
1 year ago

Sack every idiot. It’s the only language they understand.

Luna
1 year ago

Merkel lives in a small rent controlled apartment. I am so glad billionaires stick together when it comes to inflicting social injustice and pushing disgusting caffeine into an already sleepless workforce.

Glen C. Saunders
1 year ago

The CEO’s actions are right on target. Be loyal to your brand

Graeme
1 year ago

He has the money power & balls

Bandit
1 year ago

Amy Taylor has a sad face ):

Leo Grellede
1 year ago

Absolutely right! Push them on the streets. Soros will be glad to hire them

Chris Southall
1 year ago

Not a big consumer of red bull products. I am now.

JeffD
1 year ago

Well, I am not sure what to say. I have avoided drinking Red Bull my since it’s inception. However, I am going to rethink my stance. I am not sure what to try first but I am definitely not interested in a sugar rush or a crash after drinking this product. If anyone has suggestions, I am all ears. Dietrich Mateschitz is my new HERO.

Shell
1 year ago
Reply to  JeffD

@JeffD- try blueberry, cranberry, coconut, or orange, all the flavored ones are extremely good and I’m a healthy eater, never drink any sodas or energy drinks, just Red Bull’s. They’re especially good with a little vodka when you’re looking for a cocktail. Hope that helps.

Marcia Loffredo
1 year ago
Reply to  Shell

WOW! GOD BLESS RED BULL! I WISH MORE CORPORATIONS WOULD DO THE SAME – START TO GET RID OF THESE SOCIALIST, COMMUNIST, MORONS! I’M GOING TO START DRINKING RED BULL TOO…LIKE THE VODKA IDEA! RED BULL HAS BALLS! WISH OTHERS DID ALSO.

HOPE RB STARTED A NEW TREND!

Jocko
1 year ago

Get ready for soros funded lefty groups to start attacking red bull, watch out for fabricated sexual assault cases, and kavanaugh style attacks on them.

Nicole
1 year ago
Reply to  Jocko

Or maybe just holding them accountable for punishing free speech and social justice? lol crazy shit if they do that right

Jusfice
1 year ago
Reply to  Nicole

Justice is the matter of Justice Dept. and free speech is for free time. You get paid for making money for the company, you were hired, not for propaganda!

Michael
1 year ago
Reply to  Jusfice

Unfortunately for Redbull (and you/your kind), this is the losing side.

Hot take- the world is progressing beyond systemic racism.

All those who oppose will be left behind, including companies that fail to (or choose) not to adapt.

George Tasker
1 year ago

I just found out recently that Coke has been pushing the woke narrative. Red bull now gives me an alternative in the beverage stakes.

Sheikh Anvakh
1 year ago
Reply to  George Tasker

Haven’t bought Coke since the sugar tax. Won’t buy anything with the tax. Bought surplus syrup on eBay at 1/4 price and use the Sodastream for fizz. Won’t buy any woke stuff, I prefer to do without.

Anon
1 year ago

Lol, based

Skunk Bucket
1 year ago

I guess Red Bull gives you balls. I don’t normally buy energy drinks, but I may buy a case this week and hand them out to the kids at work. Would love to see more of this kind of responsible behavior from other CEO’s.

Freedomsbell
1 year ago
Reply to  Skunk Bucket

That’s baaalls

Nette Bautista
1 year ago

God bless you & more power to your good work!!!

AJ
1 year ago

Red Bull gives you BALLS!!

Klaus Schattleitner
1 year ago

AN EXEMPLARY TOP EXECUTIVE WITH GUTS

Jon Bartlett
1 year ago

I agree with everything said. It is about time someone has the gall to take the bull by the horns and tell it like it is.

Henry Careaga
1 year ago

This is the type of business mind that builds empires. No wonder Redbull has become the collosus that it is.

Jacob Hiccup
1 year ago

I welcome the move, SJWs are intolerable, however I seem to remember that the last time an Austrian took such a bold anti-diversity, anti-communist stance didn’t work out so well. Humor aside, we vacationed in Austria last December and Red Bull is very popular there.

Nicole Dietzen
1 year ago

Honestly a really disgraceful piece of journalism. Not sure what kind of publication this is, but next time I’ll read the Wall Street Journal article. This is much closer to TMZ than objective journalism. We can do better and we should.

Sunnybrooky1
1 year ago

This is EXACTLY the action businesses should take! Clear out ANY “woke” leadership within your business. Marxism is a cancer within any business! This is not a uniquely American problem. It’s a world problem. We should ALL cut it out, WHEREVER it exists!

Miki Haas
1 year ago

Excellent! Companies need to function as businesses and not kowtow to militant groups and groups who makes demands. Companies are not in business to promote hate mongering or any other agenda be it political or personal. The companies like Verizon, Target, Coca Cola, Nike, and so many others need to realize for everyone who is making an unreasonable and uncalled for demand there are 5 people watching the way they respond and remembering that by kowtow they are further perpetuate hate mongering and divisiveness. Americans are tired of it.

Rene Bocanegra
1 year ago

THOSE THAT ARE AWAKE, AND UNDERSTAND THE DIFERENCE, BETWEEN, A CONVERTED JEW AND A BIBLICAL JEW, HAVE KNOWN FOR A LONG TIME, THAT BLACK PEOPLE ARE THE REAL BIBLICAL HEBREWS/ISRAELITES, JESUS CHRIST HIMSELF WAS NOT A HOMOSEXUAL LOOK ALIKE WITH, WHITE SKIN, BLOND HAIR, AND BLUE EYES, THOSE ARE THE PHYSICAL APEARANCE OF A CAUCASIAN WHITE RACE, FROM NORTH OF THE BLACK SEA. NOW IN MODERN TIMES. KNOWN AS UKRAINE.

BUT BACK IN THE MID 700 CENTURY IT USED TO BE KNOWN AS THE KHAZARIAN KINGDOM WHERE A SAVAGE, GODLESS AND LAWLESS TRIBE OF TERRORIST CRIMINALS WERE BEEN SPAWN AND ATTACKED AN KILLED, STOLE IDENTITYS OF THOSE THAT THEY KILLED AND REPLACE THEM BY USING THEIR NEW IDENTITYS AS WEAPONS TO INFILTRATE AND CAUSE CHAOS ALL AROUND THEMSELVES, WHAT THEY BEEN DOING IN AMERICA IS NOHING KNEW TO THEM THEY HAVE DONE IT TO KINGDOMS, LARGE AND SMALL NATIONS, AND HAVE TAKEN CONTROL THROUGH THE LAST 2,000 YEARS OF THOSE NATIONS POLITICAL, EDUCATIONAL, AND SOCIAL POWERS, TO DOMINATE AND ENSLAVE ITS POPULATIONS, USING RELIGION AS THEIR MOST POWERFUL DISGUISE, AND MEANS OF COMMUNICATION AS THEIR MOST POWERFULL WEAPON AT HAND.

THESE CRIMINAL TRIBE FROM HELL IS DISCRIBED IN THE HOLY SCRIPTURES AS THE SYNOGOUGE OF SATAN, AND WE ALL KNOW THAT BACK IN BIBLICAL ISARAEL THERE WERE NO SYNOGOGUES BUT ONE TEPLE THAT HOUSED THE SPIRIT OF GOD HIMSELF AS THEWAY TO COMMUNICATE WITH HUMANITY.

THROUGH THE LAST 2,000 YEARS, THESE CRIMINALS HAVE BECOME SO ENGRAINED IN OUR SOCIAL FABRIC THAT THEIR BEST TOOL TO INFILTRATE SOCIETY HAS BEEN BY SPAWNNING CHILDREN WITHING ALL COLORS OF SKIN, NATIONS, CREATING HALF BREEDS, THAT FROM CHILD HOOD ARE INDOCTRINATED IN THE DEEP HATE FOR ALL THAT SURRUND THEM MAKEING THOSE THEY SPAWN TO A LEVEL OF INDOCTRINATION, AND DISTRUST FOR ALL THOSE THAT ARE NOT PART OF THEIR DNA TRIBE.

SAME HALF BREEDS THAT ARE USED AS TOOLS TO DO ALL THE PUBLIC DIRTY WORK SINCE IT BECOMES HARD FOR THOSE THAT ARE TOTALY IGNORANT OF THESE CRIMINALS TOOLS, AND MEANS AT THEIR DISPOSAL, TO DISERN, WHO IS A HALF BREED JEW CAUSING CHAOS WITHIN THEIR OWN SOCIAL STRUCTURES, THAT AMY TAYLOR IS A HALF BREED JEWESS, BY HER FEATURES NO BODY CAN SEE HER SATANIC JEWISH FEATURES, UNLESS YOU HAVE LERNED TO SNIFF THEM OUT OF A CROWD. NOT ONLY BY THE NAMES THEY USE, WHICH IN MANY CASES HAVE BEEN CHAGED FROM THEIR ORIGINAL NAMES, BUT MOSTLY BY THEIR TACTICS ON HOW AND WHICH SOCIAL ISSUES THEY CHOSE TO DISMANTLE CITIES, COUNTIES, STATES, AND FEDERAL GOVERNMENTS, EDUCATIONAL SYSTEMS, AND SOCIAL FABRICS, FROM WITHIN.

WHILE THE REAL FULL BLOODED JEWS WHO SHOW MORE THEIR RAT FACE, FEATURES, ARE IN MOST CASES WORKING BEHIND THE CURTAIN, MAKEING LOTS OF MONEY FOR DOING MOSTLY WORK WITH THEIR MOUTHS, LIKE THE RUSH LIMBAUG’S OF THE WORLD WHO DO THEIR INDOCTRINATION FROM BEHIND A MICROPHONE, OR TELEVITION SCREEN. THEIR MAIN OBJECTIVE HAS ALWAYS BEEN TO MAKE THE BLACK BIBLICAL HEBREWS LOOK ALWAYS AS THE CAUSE OF SOCIETYS PROBLEM WHILE BLAMING THE NON JEW WHITE GENTILE AS THEIR WORST ENEMY CAUSING DIVITIONS AS THEY USE HALF BREED BLACK JEWS TO LEAD GANGS, AND CAUSE CHAOS EVERY WHERE, THEY CAN WHILE THE REAL CRIMINALS ALWAYS SIT ON THE FENCE JUST LOOKING AND ADMINISTRING THEIR WAY OF DESTROYNG ANY SOCIETY FROM WHITIN.

UNLESS PEOPLE WAKES UP TO LEARN TO RECOGNIZE THEIR DOMESTIC ENEMIES, IT WILL NEVER BE ABLE TO GET RID OF THEM BECAUSE THESE CRIMINALS DO NOT UNDERSTAND BY ANY DIPLOMATIC MEANS DAMAGES CAUSED TO THE NON JEW THEY HAVE TO BE CONFRONTED WITH THE FORCE OF POWER, AND TOTALY ERADICATE THEM FROM SOCIETY AND ROUND THEM ALL UP AND SEND THEM TO A PLACE WHERE THEY CAN LEARN TO LIVE ISOLATED FROM THE REST OF HUMANITY. ALWAYS KEEPING AN EYE ONTHEIR BEHAVEIOUR SINCE THEY HAVE NO COMPASION NOR WILL EVER BE ABLE TO ASSIMILATE WITH ANY PARTICULAR GROUP OF NON JEWS THAT IS WELL PROVEN THROUGH THE CENTURIES.

Kevin MacKay
1 year ago
Reply to  Rene Bocanegra

On the left side, above the Shift key.

Rick
1 year ago
Reply to  Rene Bocanegra

For such a long post you show just how ignorant you are. You are putting your bias into everything you talk about.
There have been conquerers of if every race and religion since the beginning of time yet you single what seems to be Christians ONLY.
That tells it all.

Brad
1 year ago
Reply to  Rene Bocanegra

What? I love when you fascist try and rewrite history. Everything you said is centered around skin color, Everything! You are the racist!

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