Did Coinbase CEO Just Launch the Anti-Woke Counterrevolution?
October 5, 2020 (1y ago)

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Woke capital is the dominant ideology of America’s corporate and media elites. Seemingly every major corporation in America has either actively embraced or paid obedient lip service to the left’s rhetoric supporting Black Lives Matter and Antifa, including false narratives such as “systemic racism.” Neutrality is simply not an option, as evidenced by the mob’s favorite slogan “silence is violence.” That is why woke capital is furious about and terrified of Coinbase, a cryptocurrency tech startup whose CEO Brian Armstrong openly defied the woke totalitarianism corporate America has shoved down the throats of its employees and customers alike. 

Last week, Coinbase became the biggest news in tech, when Armstrong publicly announced that his company will stay out of politics, both in public and in the workplace:

Everyone is asking the question about how companies should engage in broader societal issues during these difficult times, while keeping their teams united and focused on the mission. Coinbase has had its own challenges here, including employee walkouts. I decided to share publicly how I’m addressing this in case it helps others navigate a path through these challenging times.

In short, I want Coinbase to be laser focused on achieving its mission, because I believe that this is the way that we can have the biggest impact on the world.

We won’t:

  • Debate causes or political candidates internally that are unrelated to work
  • Expect the company to represent our personal beliefs externally
  • Assume negative intent, or not have each others back
  • Take on activism outside of our core mission at work


For his defiance to the mob, Armstrong faces a barrage of hostile press coverage attempting to force him to take a knee just like everyone else.  Michael Bloomberg’s personal news division produced a ridiculous article on Coinbase’s “rattled” employees who “fear being muzzled.” Vice claimed that “Coinbase is showing workers with a conscience the door.” It then unintentionally honored Armstrong, by comparing his stand to one of President Trump’s best policy initiatives:

Armstrong describes worker actions against racial injustice as sowing division, and it’s hard not to see how this stance is in line with the Trump administration’s recent actions. For example, Trump’s  executive order banning federal contractors from carrying out racial sensitive training and attacks against historians like Howard Zinn and projects like the New York Times‘ 1619 project. Trump, too, described attention being paid to racial injustice as being “divisive.”

Former Twitter CEO Dick Costolo gave the most blunt response of all. He initially tweeted that Coinbase’s policy was an “abdication of leadership.” But two days later, he was more explicit. If Armstrong doesn’t change course, Costolo tweeted, he deserves to be executed:

Me-first capitalists who think you can separate society from business are going to be the first people lined up against the wall and shot in the revolution. I’ll happily provide video commentary.

— dick costolo (@dickc) October 1, 2020

So far Armstrong has remained strong, and like Red Bull’s CEO who months ago bravely took a stand against corporate subservience to the “woke” terrorists, has refused to cave to the mob’s totalitarian demands.

RELATED: Red Bull Just Purged High-Level Execs Who Pushed for ‘Diversity and Inclusion’

It’s obvious what is motivating Armstrong. For years, activists concentrated in dead-weight departments like HR and advertising have assimilated functional, profitable companies into the left’s totalitarian borg. They demand racial hiring quotas, corporate censorship, and the propagation of sickening transgender propaganda.

Armstrong saw that a revolution like this was coming to his own company. According to Coindesk, “Armstrong began to plan for the company’s new position after several Coinbase engineers closed their laptops one day over the summer after Armstrong wouldn’t say ‘black lives matter’ externally amid social unrest over police killings of unarmed black men and women.”

Armstrong decided he wouldn’t be threatened. He’d heard the maxim “get woke, go broke” and bravely decided to quash the revolution before it happened. He didn’t pledge support for Donald Trump. He didn’t rename his company Coinbased. He merely said his company would abstain from politics, both publicly and in the workplace. But in 2020, even this is a revolutionary act, and Armstrong knows it. On Wednesday, he sent a follow-up letter to employees announcing that if any weren’t up for keeping politics and work separate, he’d pay them to go away. Six months of severance pay, it turns out, is a small price to purge far-left extremists from one’s company.

It is no wonder then that Armstrong’s defiant stand has the press and woke capital in a panic. It’s obvious that the vast majority of people, and in particular the vast majority of productive workers, prefer Armstrong’s corporate vision. They want to work at a business, not a gulag. If Armstrong can thrive while vocally rejecting the left’s political demands, then other corporate leaders will be emboldened to do the same.

Armstrong’s actions and the support he’s received show that there are scores of very wealthy tech entrepreneurs who are just as fed up with BLM, riots, and the left’s woke nonsense as the rest of us. And this, of course, is what makes Armstrong’s act of defiance so dangerous to so much of our corrupt ruling class — what they fear more than anything is the emergence of a a true elite of young, hungry, talented patriots who are fed up with their nonsense. All you need is a few brave, talented men like Armstrong to form a critical mass capable of forming durable parallel institutions to supplant those that have been corroded and poisoned by our nation’s old, mediocre, and fragile ruling class.

Armstrong’s stand matters even more because of his company’s formidable role in the growing cryptocurrency industry. From the beginning, cryptocurrency has been popular with patriotic anti-establishment communities because it provides a decentralized alternative to monopolistic financial institutions controlled by globalists.

Revolver will continue to follow this case with great interest, and we wish Armstrong and Coinbase all the best for doing the right thing — may courage beget courage, and let Armstrong’s brave act of defiance set off a chain reaction that will terrify and demoralize our enemies, and pave the way for a braver, more patriotic elite that is worthy of this great nation.

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1 year ago

The “first people lined up against the wall and shot in the revolution” are usually the useful idiots, like the twitter mob, as the revolution eats it’s own. The tycoons and banksters who fund it seldom pay the price.

Don Yeo
1 year ago
Reply to  dually

Well said

Wolf Strike
1 year ago

It is emblematic that a corporate leader like Armstrong who represents the new “Wild West” of the emerging crypto currency market, is the one to take one of the first major shots against Marxist tyranny.
Frontier thinking defies tyranny at every turn.
It reflects the core and the soul of
the American spirit.
Humanity was not made for shackles.
It was made for liberty, freedom, exploration,discovery and we
can’t and won’t live under tyranny.
It goes against the grain of Americans.
For those spineless urchins on the Left who take a knee and sell their soul to
the Devil,
they are facing their own dark fate with destiny.
For those on the Left who have surrendered to the tyranny of Marxism and
They have forefeited their right to be called Americans.
They are traitors.

1 year ago

This company kicked me off of their platform for trying to give btc to a certain online publication that is banned by the “woke” crowd so yeah gonna call their bluff on this pretty heavy.
*many better crypto exchanges*

1 year ago
Reply to  Albrecht

My guess is that the person/persons/group who kicked you off the platform are part of the mob Armstrong is trying to get rid of and had lost focus of the core mission of providing the service of Cryptocurrency financing. In fact like so many workers today, they see their woke agendas as their primary agenda and they demand that their employers play ball or else.

I’d give Coinbase another try in a few weeks after they have gotten rid of the agitators. A company trying to do the right thing deserves your business.

Disclaimer: I’m a Coinbase customer but I have no stake in the Company.

1 year ago
Reply to  Albrecht

The CEO said specifically: NO political/social activism. That goes for all: left or right. So, actually, it was totally within his policy to stop you from pushing any point of view.

1 year ago
Reply to  Dusan

Look Coward, Armstrong was talking about internally within the company. The commentor you replied to was deplatformed as a paying customer. Coinbase CEO Armstrong is NOT a person conservatives should be praising. That POS company deplatformed the crypto exchange for Gab.ai the free speech alternative to Twitter and Facebook, and their cutting of crypto financial exchanges as there are many more that suffered a shutting off of their contributors donations because Coinbase pulled the plug on them. Crikey, they practically were the first financial outlet to do that to their customers, and in so doing it has led to major normal currency banks to do the same. BoA, Wells Fargo, Citi, etc have all at some point cancelled client contracts with them because of their political views. And I most certainly do not mean the NRA, but normal people who end up doxxed by those Antifa boy lovers.

Get your cowarding head out of the sand and actually take in the view from at least eye level, you don’t need to be overly smart to see what is actually happening.

1 year ago
Reply to  TE

Thank you TE,
Coinbase permanently kicked me off years ago for attempting to send Bitcoin to a “far right” publication that has a long list of establishment and leftwing enemies. This publication survives on crypto donations alone and platforms like CB understand this. They did this to me years before the whole cancel culture phenomenon and also vaguely threatened me as well.

1 year ago
Reply to  Albrecht

I’m sure they did Albrecht. And right on for your support Borther.

1 year ago

I would kill for 6 months severance right now.

Admin User
1 year ago
Reply to  C

Will that killing be televised?


Laird of Glencoe
1 year ago

I don’t know who he is or what he does but I’m going to find out.

1 year ago

Side with woke, end up broke.

1 year ago

If you don’t carry Hillary’s hot sauce, you ain’t black! Biden lies matter.
Black activist: “They’re using you’re emotions, to get you to do their dirty work.”
How Your Organization Can Resist Woke Social Pressure

1 year ago

Sticking to basic business principles is a sound strategy. When professional enterprises begin to divide Americans as the post modern woke crowd has been doing, the enterprise will always be the failure. Americans are predominantly individuals first, not group participants. We won’t be told how to think, when to think, what not to think, etc. The Establishment Clause in our Constitution prevents our government from establishing the people’s religion. It also applies, passively, to society as well in that no one can demand anyone’s adherence to specific paths in life or they get cancelled.

1 year ago

The enemies of liberty are very well entrenched in our country. They have taken evil advantage of the positive nature of our democratic principles to get where they are. Our enemies must now be named, targeted, and disposed of. The primary task is to NAME those who would steal our Constitutional and God-given liberty. Be loud!!!

Allen Rice
1 year ago

Great Article!!! Quote of the day, ” Get woke, Go Broke”

Dennis Cupit
1 year ago

Just hit their careers site (and Red Bull’s). Would be refreshing to get some distance for the woke crowd.

Go woke, GO BROKE!!!

1 year ago

The NBA and Lebron just suffered 68% ratings drop from last years finals. Lebron is the star as is Jack Dorsey. The players that do not make the “1%” of the league will begin to revolt to wokeness and the players that take a knee as their next year’s contracts are in jeopardy. Owners are now scrambling to meet financial obligations to their partners and what assets to sell. Lebron is at the precipice to become Kapaernick. The NFL will follow and if this election is legal the cultural change at work will take a normal turn for the woke crowd to be shunned by corporations and HR. The best and brightest will naturally avoid the toxic environments.

John Schilling
1 year ago

Les Schwab tires. It’s all about your car and your satisfaction. Nothing else. Ever. Just good stuff and good service. There are plenty of others, too. Learn the lesson!

1 year ago

Woke supremacy is the worst thing to happen to America.

Robert Brady
1 year ago

Congratulations to Armstrong for having the courage to stand up to the Communist Globalists. Someone has to take the lead and it appears he has. Too many companies and individuals are folding under fear and that is not good. We shall not cower down to anyone especially Anarchists and Terrorists. Stop dealing with the enemy.

1 year ago

The second wave of executions is reserved for the revolutionaries as they begin paranoid delusional cycles of self-purging. Nothing for the populace to look foreword to in any case.

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